
PETA were in Seoul for a couple of campaigns at the end of March, and one of them was to take the I’d-rather-go-naked campaign to Seoul Fashion Week. I was there helping them on behalf of KARA and my wife assisted by handing out leaflets. Here’s part of PETA’s media release:
PETA wants fashion week attendees to know that animals trapped for their fur suffer excruciating pain—often for days—before their chests are stomped on or their necks are broken by trappers. Beavers caught in underwater traps struggle frantically before they drown. On fur farms, animals spend their entire lives confined to tiny, filthy cages, where they suffer physical and psychological distress before they are poisoned, gassed, or anally or genitally electrocuted or have their necks broken. In China, which is the world’s leading fur exporter, millions of dogs and cats are killed for their fur, and animals on Chinese fur farms are frequently skinned alive. Because cat and dog fur is often deliberately mislabeled as fur from other species, it can wind up in stores anywhere in the world.
The “naked” ladies didn’t go into the Seoul Trade Exhibition Center (SETEC) where Fashion Week was being held. The terrain was too tricky and staff might have ousted them. Instead, press were alerted to wait at the intersection of Nambusunhwan-ro and Yeongdongdae-ro, or exit 1 of Hangnyeoul Station (Line 3).

The phalanx of photographers, who were the main audience for the demonstration, were waiting in force as the girls arrived.

Here they come. Not many Fashion Week patrons would have seen it except the few exiting the SETEC. I joined the photographers but tried my best not to get in their way.

They were totally surrounded at one stage:

The girl on the left, Ashley Fruno, is from PETA Asia while the others are local girls. They all made some anti-fur announcements and proclamations. Here is the blurb from the media release:
“I’ll gladly bare my skin if it will help save animals’ skins,” says PETA’s Ashley Fruno. “In the 21st century, with so many stylish, comfortable alternatives to fur available, there’s no excuse for supporting one of the most hideous industries on the planet.”
The girls next heading down the sidewalk for the last part of the demonstration while press scrambled madly to stay in front.

The press guys all seemed choreographed, the way they knew the procedure and their part in it. The girls then stopped again outside a different entrance, as pictured in the shot at the very top.
After photo ops there, they walked further up the sidewalk. This was the last part of the demo, a photo op in which the press hung back as if by some prearranged agreement.

It was a good chance to capture the girls without people getting in the way.

The girls then made their exit in a taxi. I’d often wondered how activists get away from such demonstrations, while wrapped in a banner and still trying to maintain the illusion of nakedness. Well, they simply clambered into the taxi as a group with the banner on! Now you know.

Of course, they are not naked. Underneath they are wearing skin coloured shorts and and a strapless top. Anyone could see that, as the girls were not of the same height and the banner’s nipple to crotch dimensions had little play in it for error, so sometimes the shorter girl was showing pant. Even just a little bit really dispelled the illusion, and I found myself strangely distressed about that.
Here’s one of the reports on the campaign in the Korea Times.
-: PLEASE DON’T BUY PRODUCTS THAT USE ANIMAL FUR :-